The Young Creative Academy
Nurturing Tomorrow’s Talent

Every year, Spikes Asia offers 15 students from the Asia Pacific region an exclusive learning opportunity at the Young Creative Academy. The Academy’s three day programme is tailored to the specific needs of students pursuing a career in creativity under the age of 23, and includes bespoke tutorials from industry figures alongside access to relevant seminars from the main Festival programme.


A Dedicated Programme


The Young Creative Academy students have the unique opportunity to enjoy:


Special guest lectures from world-class speakers, specially designed for the Academy students Seminars and workshops held during Spikes Asia Access to exhibitions of the most innovative ideas from the region and beyond The Young Creative Academy is organized in association with Cheil Worldwide.


The Course Mentor – Noor Azhar


Having practiced advertising as an art director at CreAds Advertising and Batey Ads (where he also interned in his school days), Noor Azhar went on to set up a boutique agency “Just Media” heading its creative department. He has worked with brands at many levels, but he finds working with local and inspiring brands seeking to find that brand voice in the cluttered market most challenging and fulfilling. His job as a creative person has brought him to service accounts from New York to the Maldives


YEAR NAME INSTITUTE
2015 Umme Salama Shabar Hussain
Lahesh Kavinda Samarapperuma
Raffles Design Instutute
University of Moratuwa
2013 Sahil Gunesekere Academy of Design
2012 Pubudini Wellage University of Moratuwa
2011 Shanika Perera Academy of Design
2011 Pathum Vishvakarma Academy of Design

The Young MEDIA Academy
A New Training Opportunity For Media
Professionals

The Young Media Academy is a three day structured programme of intensive learning themed around creativity in media, especially for young media professionals aged 28 years or under, working within media agencies and media owners. The objective of the programme is to demonstrate the value of creativity in media, whilst providing participants a greater understanding of the regional media and advertising industry.


The Programme


Taking place during the Spikes Asia Festival of Creativity, the students at the Academy will follow a bespoke three days of learning experience incorporating exclusive academy presentations from industry leaders and thinkers to attending sessions scheduled at the main Spikes Asia forum and by viewing screenings of the work.


The programme includes:


Understanding and proving effectiveness
How do clients judge creativity
Understanding the ways clients think and act – insight from regional brands
Deconstructing analytics and metrics in a creative advertising world
Understanding the challenges of social media and measuring ROI


The Young Account Executive Academy
Helping Grow Great Account Leaders

The relationship between client and agency is a key component to effective and award winning advertising and it’s the responsibility of the account management team to manage this relationship.


Behind every famous category-breaking idea, campaign or programme is a great account leader. The Young Account Executive Academy is an exciting new programme designed to inspire and equip young agency account executives with the tools to lead and achieve ground breaking creativity for their clients and their companies.


The programme will not only focus on how to build stronger client relationships but also provide a deeper understanding of how creativity is making the difference for both the client and the agency.


The Programme


Taking place during the Spikes Asia Festival of Creativity, the participants at this Acdemy will follow a bespoke three days of learning experiences incorporating exclusive presentations from industry leaders, attending sessions scheduled on the main Spikes Asia content program and by viewing screenings of the work


The programme of training includes:


Creating a bravery culture
Uncovering the insights of the brief and the motivating desire for the brand and client
Creating the idea, for the idea
Inspiring idea development


Selling your idea to win
Executive the “product” as big as the idea


John Wright’s career spans leading advertising agencies J. Walter Thompso, Young & Rubicam, Ogilvy & Mather, Chiat Day Mojo , The Campaign Palance in Australia, UK , Saudi Arabia and Bahrain. In his roles in client and agency management he has worked with companies like Qantas Airways (Global Account Director), Westpac, Carlton and United Brewries-Fosters’s, DHL, Coca Cola Co, Gulf Air (Middle East,Africa,Asia), American Express (Middle East), Unilever, Nestle, Orlando Jacob’s Creek wines and Cadbury’s. John has special experience in multi country and cross-cultural marketing communications.


YEAR NAME CPMPANY
2015 Sarath Perera Triad (Pvt) Ltd
2013 Heshan Perera JWT

Young Spikes Marketers Academy
Inspiring tomorrow’s Chief
Marketing Officers

The Young Spikes Marketers Academy is a special bespoke three day learning programme that is held during the Spikes Asia Festival. The Academy is targeted at marketers and brand managers, aged 30 years or under that work at client organizations e.g. The Coca Cola Company, Nestle, Cargills, Hemas or Unilever.


The Academy explores the importance of why creativity matters for brands today. The programme includes identifying trends, looking at the impact of digital, exploring how creativity can be effective and discussing the client/agency relationship.


There are a mix of dedicated sessions such as specially selected Spikes Asia Festival seminars and exclusive presentations. These sessions are structured around the following topics.


Why creativity matters for today’s successful brands
Understanding how brands are successfully integrating creativity into their strategies
Creative effectiveness-the measurable nature of creativity and why it has a proven impact on business.
The impact of digital – how technology has revolutionized creativity in communications
The modern brand
Managing the creative process – how to get the most out of your agency
Delegates will hear from creatives from organizations representing the worlds of music, film production and design, among others. Creativity is at the heart of all the sessions.


This Academy is ideally suited for advertising managers, brand managers, business development managers, communications managers, marketing managers, media managers or sales managers.


If you are interested in attending any of the Academies please contact us to find out more about how you could attend the Academy programmes


Please note that if you are selected to attend the Spikes Asia Academy programmes you will need to register for the Young Spikes Festival Package.


YEAR NAME COMPANY
2013 Dilshan Perera Hatton National Bank