The Young Lions competition is open to advertising professionals who are 28 years and under working in the advertising/communications businesses. The participating teams, comprising an art director and copy writer are selected through a pre-selection process in their own country, with the winners attending the Cannes Lions festival in June and participating in the Young Lions Competition where they compete against teams from all over the world.
There are five competitions that take place during the Festival week at the Palais des Festivals. These are for Cyber, Film, Media, Design and Print. Each competing team is briefed by a client to create and execute a campaign within 24 hours (within 48 hrs for Film)
With the world’s top young creative teams competing under intense conditions, pressures and tempers can run high! Winning the Young Lions Competition, however, is a hugely rewarding experience that will change the winner’s career forever. A highlight of winning a Young Lions title is that the metal is presented on stage at the official Cannes Lions Awards Ceremony and the winner also receives free registration for the following year’s Festival.
2011 saw the launch of a competition for the marketing fraternity, the Young Marketers Competition, where the Teams were made up of two young marketers from a client organization.