The Roger Hatchuel Academy – The BEST way to experience the Cannes Lions Festival Living, learning & partying with 34 strangers from around the world sounded unnerving at first. To do this at the hallowed Cannes Lions Festival, ‘The’ biggest advertising festival in the world sounded unbelievable!
Ever since I remember I have loved advertising and being able to attend the Cannes Lions Festival by winning the Roger Hatchuel Academic placement was like a dream come true. Attending a series of master class seminars and lectures was a true learning experience. During this week I learnt so much and met industry experts from all over the world, experts that you would never think you would meet in your life. The Roger Hatchuel Academy is an experience that I will never forget because it’s also a place where Creative Strangers from different parts of the world became a family.
Roger Hatchuel is an opportunity to be amongst the world’s next generation of industry leaders. Cannes Lions is the world’s largest festival of creativity, but we must realize it’s not the final word on great advertising.
From the day I started my career in advertising, I knew this is where I belong. Since then I’ve developed a great passion for the industry and my biggest goal has been to learn and grow in this industry.