Spikes 2012 was fantastic. This year’s event was bigger than ever and brought together the best creative minds in Asia plus a bunch more from the rest of the world. As always, the work on show was inspiring and really hit home the heights we need to aspire to in terms of ideas and crafting.
“So, I got to chat with the Head of PR for Ogilvy & Mather in the U.S, the Chief Creative Officer of DigitasLB in London and the God Father of Creative Radio Advertising, all in one afternoon. Google’s Tom Uglow ran me through Project Loon, Eric Solomon – YouTube’s Global Head of Insights & Strategy – told me the secrets to surviving in a fan-led world, Steven van der Kruit – world-renowned trend hunter and photographer – enlightened me as to how you recognize the signs of an emerging trend, over a Beer and F1 Legend Jackie Stewart shared some seminal words of wisdom about thriving as the underdog.
The young rising stars of communications have always played a central role to the creative spirit of Spikes Asia, representing as they do the future innovators and award winners of the industry. Therefore opportunities to further develop themselves, the festival offers dedicated training aimed at helping students and young professionals interested in advertising, marketing, communications and design.
The honour of serving on the craft jury panel for Spikes Asia 2013 was truly rewarding. The sheer volume of work from the region was overwhelming but manageable largely due to the amazing efficiency of Lisa Berlin and her team.
“What’s so special about Spikes, you ask? Quite simply…. You have to experience it to know it. Unlike the more sprawling, leisurely pace of Adfest, Spikes like the host city itself is tight, fast paced and professional. Traditionally held at Suntec Singapore a venue that boasts first class facilities in the heart of Singapore’s Business District, Spikes proudly hosts workshops conducted by prominent industry leaders from around the world. One is also privy to an exhibition displaying the best creative work in Asia Pacific and some winning work from Cannes.