The highly-feted Young Lions Competition, which takes place annually at the Cannes Lions International Festival of Creativity in France, every June, will have the best of Sri Lankan creative talent participating at the international competition this year as well. 11 talented young professionals from Sri Lanka’s marketing communications industry have been selected to compete at fiercely contested competition. They were selected via a rigorous local competition conducted by the IAA Sri Lanka Chapter under the auspices of Metal Factor, The Sri Lanka Representative for the Cannes Lions festival.
A team of 13 young Sri Lankans from the local marketing communications industry have been selected to represent the country at the numerous programmes designed to develop the youth in our industry which is said to take place this June at the Cannes Lions international festival of creativity in Cannes, France. This year marks the 10th year that Sri Lanka has had an active partnership with the Cannes Lions under the auspices of Metal Factor in Sri Lanka.
Nine young marketing communications professionals from Sri Lanka have been selected to represent the country at the Young Lions Competitions and the Roger Hatchuel Academy, which are part of the prestigious Cannes Lions International Festival of Creativity.
Someone once asked me to “describe Cannes in one word”. I said “cannot”.
Its true. Cannes is the personification of “you get what you give”. Actually, you get more. The venue is a hive of activity, creativity, levity and learning. Everyone’s there,from newbie hot shots to global heavy weights, from Oscar winners to Box Office Giants, from Indie Directors to Creative visionaries. The sessions are usually jam-packed.
Nine young outstanding marketing communications professionals from Sri Lanka’s advertising and marketing fraternity have been selected to represent Sri Lanka at the annual Young Lions Competitions and the Roger Hatchuel Academy in Cannes, France in June 2014. The local competition to select the contenders was organised by Metal Factor the Sri Lankan representative of the Cannes Lions International Festival of Creativity, in partnership with the International Advertising Association (IAA), the Association Accredited Advertising Agencies (4As) and the Sri Lanka Institute of Marketing.
In 2012 Sri Lanka made its mark with Leo Burnett winning Sri Lanka’s first ever Lion, for its innovative idea the paper flag for the “Mawbima” newspaper. This Bronze Lion was in the Best use of Media category and earned credit for Starcom, Sri Lanka as well for this innovative media idea.
Leo Burnett wins first ever Cannes Lion Metal for Sri Lanka at the world’s most prestigious adverting festival.
The ‘Unity Paper’, an idea conceptualized by Leo Burnett Solutions Inc. was recognised at the prestigious 60th Cannes Lions International Festival of Creativity by winning metal in the Media Lions Category for the ‘Best Use of Print’. The agency was also named as a finalist in the Design Lions Category for Advertising Typography for the agency’s Unity Paper concept.
If you watched Woody Allen’s Midnight in Paris and chuckled at how Owen Wilson marveled at meeting Hemingway, Dali & the Fitzgeralds, then you could perhaps transpose the very same chuckle to how I reacted when I ran into a certain Mr. Piyush Pandey & the newly crowned Lion of St. Mark.
Since 2005 Sri Lanka has had a consistent and growing presence at the festival. Industry leaders as well as aspiring young professionals have had the opportunity to attend the Cannes Lions International festival of creativity.
The snails I ate, the lions I envied and the many litres of rose I downed, made it truly a once in a life time experience. It was more depressing than inspiring for me to see some of the amazingly crafted work on display.
Seven young outstanding marketing communications professionals from Sri Lanka’s advertising and marketing industries have been selected to represent Sri Lanka at the annual Young Lions Competitions and the Roger Hatchuel Academy in Cannes, France in June 2013. The local competition to select the contenders was organised by Metal Factor the Sri Lanka representative for the Cannes Lions International Festival of Creativity, in partnership with the International Advertising Association (IAA), The Association Accredited Advertising Agencies (4As) and the Sri Lanka Institute of Marketing.
“My experience at Cannes was a real eye-opener to the level of talent in the global industry and the different perspectives which all come together in creativity. In addition to the competition itself, I had an amazing time in France, getting to see the culture in-depth and up-close. The people, the food, the roads, the balconies and everything you see and hear are so artistic in so many different ways. You have to go there to experience it, because it is like no other.”
‘Feelings over Ideas’, friendships built over croissants, over hot chocolate, and on the way to a kebab shop with a Ghanian immigrant, foggy lights on the Riviera, sterile TGV rides with most disciplined dogs ( the quiet was great for Bible study for me), a shivering trip up a creaking Eiffel tower (Dushan is fitter than he looks), a man selling locks on the Seine whose long-lost son has eloped with a Sri Lankan (Sewandi I think she was called, but not sure), Adventures with Charith, Hiruni, Suchi, Asela and Lakshita (Charith cooks, Lakshitha is a patriot), the world’s smallest elevator (it stands three people perhaps), the A380, sunlight till 10 pm, Coke cheaper than water (the slanted glasses are exquisite), the boring award shows (good work- too much fluff), discussions where frankness makes refreshing guest appearances, nasty little pranks by old bosses.
We created a new range of recharge cards. Out of the profit of the card range, we decided to donate 25% to the charity fund. Apart from this we facilitated the customers to donate money from their own mobile account. To trigger the customer for this, we prompt a popup message to the customers, where the customer would be able to transfer money from his account by replying to that message.
Cannes Lions, the 59th International Festival of Creativity, held from June 17-23, 2012 was an amazing and insightful week that added great value to our marketing careers. We were privileged to attend many stimulating seminars featuring not only world famous brands such as Coca Cola, Facebook, The Bill and Melinda Gates Foundation and VISA but also global celebrities such as Bill Clinton and Nadia Comaneci.
Being at the Cannes Lions International Festival of Creativity would probably be the highlight of my career in advertising. It’s THE PLACE to be if you are an advertising professional because it’s without a doubt the “OSCARS” in advertising. Listening to the top professionals in advertising and marketing, taking part in the Young Lions competition with 80 of the best youngsters in the world and just staying at one of the most scenic places in the world was an experience of a lifetime.
“Connections, made easy” was the Theme for the Cannes Lions 2010. Though true to its theme, the Festival was not just a hub for networking and celebration, but most importantly it served as a cradle for Inspiration. The Master classes, Seminars, Exhibitions, the Young Lions Film Competition, Awards Ceremonies, Galas and the Opportunity to meet in person industry icons from around the world are definitely moments I will treasure for the rest of my life.
For people like Shayani and I, Cannes is a once in a lifetime opportunity. Just walking over to the Palais des Festivals was like a journey through the first few pages of Vogue magazine; Prada, Valentino, Jimmy Choo, Burberry, Gucci, along with some extremely good looking people. People in the south of France are really laid back and friendly, with shopkeepers always greeting you with a cheery “bonjour!”
Well if you have been in the ad industry long enough you know that every ad person’s dream is to claim stake to a Golden Lion from Cannes, Well if not that the next best thing is to visit the festival that dishes out these pieces of metal, which upon receiving turns mere mortals into legends.