CANNES LIONS NEWS

Leo Burnett in partnership with the IAA hosts Cannes Predictions

Thursday 18th June 2018, Colombo: In the run-up to the Cannes Lions Festival of Creativity, the advertising fraternity of Sri Lanka came together for the 5th year in succession at this year’s Leo Burnett Cannes Predictions, where a preview of the best-in-class entries for the festival were showcased. Hosted by the International Advertising Association of Sri Lanka (the IAA) at the Bayleaf, the event was compered by Lalindra Nanyakara and Ikram Mohideen from Leo Burnett Sri Lanka and a special address was made by Arosha Perera, Leo Burnett Sri Lanka’s Chief Operating Officer. The event was attended by professionals from all areas of the marketing communications industry and was sponsored by MBC Radio, MTV, 7 Star Flour, Ceylinco VIP and Blue Star.

Nine young professionals will represent Sri Lanka at the Cannes Lions Festival

The Cannes Lions International Festival of Creativity and Cannes Lions Competitions are considered the “Olympics of the advertising world”

A team of nine dynamic young professionals from Sri Lanka’s marketing communications industry, were recently selected to compete at the Young Lions Competitions, which will take place at the Cannes Lions International Festival of Creativity in France this June. This year’s local competition, was conducted by the IAA Sri Lanka Chapter under the auspices of Metal Factor. This is the 11th successive year that this competition has been conducted in Sri Lanka by Metal Factor who is the Sri Lanka Representative for the Cannes Lions festival.